Archive for the ‘Storytelling – storylines’ Category

Quick: how many 3’s in the block of numbers?

September 7, 2017

Let’s test our cognitive skills today..

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This summer, I’ve been reading up on storytelling and data visualization.

Hit pay dirt with a book called  Storytelling with Data: A Data Visualization Guide for Business Professionals.

One of the topics is how to leverage pre-attentive attributes – visual cues that can influence what information catches a reader’s eye on a slide or chart … think: “shiny objects”.

To demonstrate the concept of pre-attentive attributes: Observe the block of numbers below … how many 3’s are there in this block of numbers?

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And, the answer is …

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The art of storytelling and the “power of the narrative”

November 29, 2016

Trump mastered a “central truth of persuasion” … Hillary didn’t.

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In my courses, I emphasize that pitches (think: Powerpoint decks) should be organized around storylines with smooth-flowing logic that is sufficiently compelling to lead the audience to an inescapable conclusion.

For many students, that notion doesn’t come naturally, especially since we typically think about stories in a cultural frame (movies, books, music) … not business communications..

Not only are storylines important in business communications, they are critical in political campaigns.

Just ask Mark McKinnon.

He’s a former Bush marketing adviser who followed around all of the candidates for a Showtime series called (appropriately) “The Circus”.

After 18 months on the campaign trail, McKinnon concluded:

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More specifically, McKinnon says:

Voters are attracted to candidates who lay out a storyline.

Losing campaigns communicate unconnected streams of information, ideas, and speeches.

Winning campaigns create a narrative architecture that ties it all together into something meaningful and coherent.

Trump told a story.

Hillary didn’t.

So, how to tell a good story?

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