Archive for the ‘Starbucks’ Category

Starbucks brand image takes a hit…

February 27, 2017

And, this time it’s not about higher latte prices.

=======

According to  Yahoo Finance, channeling a recent YouGov survey …

Starbuck’s brand image has gotten slammed.

The coffee giant’s consumer perception levels – measured by the YouGov BrandIndex — have fallen by two-thirds since late January.

 

image

The timing of the drop coincides with CEO Howard Schultz’s response to President Trump’s executive order … the one intended to slow the flow refugees entering the US.

Schultz announced — with great fanfare —  that Starbucks would hire 10,000 refugees worldwide in the next five years.

Take that, Donald!

Err …

Also according to YouGov, 2 days before Starbucks’ announcement, 30% of consumers said they’d consider buying from Starbucks the next time they were craving coffee.

Now, the percentage is down to 24%.

========

What’s going on?

(more…)

Hack Alert: That Grande Latte may cost you even more than you thought …

May 19, 2015

Hackers have figured out that anybody who is willing to shell out 5 bucks for a cup of coffee have money to burn.

So, shouldn’t be a big surprise that hackers are going right after Starbucks frequenters.

 

image

Here’s the scoop on the hack  …

(more…)

Starbucks cans Barista for “unflattering” video …

September 30, 2011

Punch line: Last weekend I was displeased by Starbucks.  Why?  Because they razed the local KFC (and neighboring Popeye’s) to erect a new super-Starbucks.

Bummer.

So, I was ripe for a satirical video ripping SBUX.

Too bad the guy got fired

Excerpted from AOL: Singing Starbucks Employee Fired For YouTube Video

A Starbucks employee with a knack for satire uploaded an acoustic ballad about his employer that quickly went viral.

Starbucks – demonstrating no sense of humor – fired the dude.

In the song, the former barista admits to various behaviors that gave the corporate bigwigs pause:

  • giving customers decaf when there’s no fresh regular,
  • mocking rich white women for thinking a skinny vanilla latte is a sensible diet drink,
  • giving free stuff to his friends,
  • secretly making not nonfat cappuccinos
  • making Frappacinos out of whipped cream.

In general, he paints an unflattering portrait of the world’s largest coffee chain: customers who are terrible people, food and beverage offerings that will induce heart disease and diabetes, and an oppressive grind of a workday for minimum wage.

See for yourself …

Thanks to MET for feeding the lead.

>> Latest Posts