Archive for the ‘Pre-attentive attributes’ Category

Quick: how many 3’s in the block of numbers?

September 7, 2017

Let’s test our cognitive skills today..

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This summer, I’ve been reading up on storytelling and data visualization.

Hit pay dirt with a book called  Storytelling with Data: A Data Visualization Guide for Business Professionals.

One of the topics is how to leverage pre-attentive attributes – visual cues that can influence what information catches a reader’s eye on a slide or chart … think: “shiny objects”.

To demonstrate the concept of pre-attentive attributes: Observe the block of numbers below … how many 3’s are there in this block of numbers?

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And, the answer is …

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