Archive for the ‘Pre-attentive attributes’ Category

Quick: how many 3’s in the block of numbers?

September 7, 2017

Let’s test our cognitive skills today..


This summer, I’ve been reading up on storytelling and data visualization.

Hit pay dirt with a book called  Storytelling with Data: A Data Visualization Guide for Business Professionals.

One of the topics is how to leverage pre-attentive attributes – visual cues that can influence what information catches a reader’s eye on a slide or chart … think: “shiny objects”.

To demonstrate the concept of pre-attentive attributes: Observe the block of numbers below … how many 3’s are there in this block of numbers?


And, the answer is …