Archive for the ‘Marketing – Shady Practices’ Category

USAA sends active military and veterans an insulting Memorial Day card.

May 27, 2017

A couple of friends – veterans all – alerted me that USAA – the insurance company that caters to military veterans and their families has announced – on the run-up to <e,orial Day — that it’s joining with progressives and pulling ads from some Fox News programs.

Sure enough.

According to the Washington Post:

Financial services firm USAA is adding itself to the list of companies that have pulled advertising from Fox News Channel shows.

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According to USAA, its actions are completely unrelated to the progressives’ Fox boycott:

“Our policy is to run ads on news programs. There was an error which led to our ads running during opinion-based programs, and as soon as that was discovered, the error was corrected.”

Unfortunately (for USAA), there’s a major flaw in their storyline…

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More reasons to be wary of restaurants’ table top touchscreens…

May 10, 2017

Olive Garden’s unauthorized “table game fee” opened a can of worms.

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In yesterday’s post, I whined about Olive Garden’s “profit scheme”: tacking an unauthorized “table game fee” to my bill .

For the gory details and the sleazy marketing “principles” underlying the practice, see Gotcha: Why I won’t go back to Olive Garden …

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When I googled “Ziosk” – what Olive Garden calls its devices – I was served links like Restaurant guests sour on Ziosk’s “touch it and you’re charged”  and Olive Garden servers are getting shorted on tips   … they exposed the  dirty underbelly of table top touchscreens.

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Gotcha: Why I won’t go back to Olive Garden …

May 9, 2017

For a measly 2 bucks, they lost me as a customer.

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In class, we cover Customer Lifetime Value – the math that captures a basic truth: businesses are better off getting repeat business from loyal customers than by gouging them on a single transaction.

Apparently, Olive Garden – which used to be one of my favorite chain restaurants — missed that class.

Yep, for a measly 2 bucks ($1.99 to be precise) they lost me as a customer.

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Here’s what soured our “relationship” ….

 

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