Archive for the ‘Data analytics’ Category

The limits of data analytics …

January 19, 2017

Team Clinton worshipped at the altar and got burned.

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Lots of post-election articles about how the Clinton campaign got fixated on their data-rich electorate models, using them to allocate ad dollars, deploy field workers and schedule “market visits” by Hillary and her surrogates.

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What Team Clinton seemed to have forgotten is the old Reagan adage: trust but verify.

The data models – which worked near-flawlessly for Obama – took stage as “shiny objects” that led the Clinton campaign astray.

Politico reported a case study that  illustrated the point …

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