Archive for the ‘Branding – logos’ Category

Branding: Would you rather travel to Iceland or Greenland?

May 30, 2017

Some friends & family recently tripped to Iceland.

They loved it, but remarked “it was pretty cold”.

I asserted that you waive you right to carp about chilliness when you choose to go to a place called “Iceland”.

After chuckling, I said “sounds to me like a  branding issue” … and, my friends said “that’s right … and there’s a story about the naming of Iceland and Greenland.”

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Digging a bit, here’s the story that I’ve been able to piece together …

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Branding: Would you rather travel to Iceland or Greenland?

July 29, 2016

Some friends recently tripped to Iceland.

They loved it, but remarked “it was pretty cold”.

I asserted that you waive you right to carp about chilliness when you choose to go to a place called “Iceland”.

After chuckling, I said it was a branding issue … and, my friends said “that’s right … and there’s a story about the naming of Iceland and Greenland.”

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Digging a bit, here’s the story that I’ve been able to piece together …

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How soon can I get some of those ‘next day‘ blinds?

June 11, 2015

Of course, it’s a trick question.

I started thinking about this a couple of weeks ago.

Heard a commercial for ‘3-Day Blinds’.

My thought: not a very compelling selling proposition when you’re up against NextDay Blinds

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Then, we had a  set of mini-blinds break.

Of course, being instant gratification folks, we called NextDay Blinds.

What an eye-opener …

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Why does he keep calling them “ISIL”?

September 11, 2014

A couple of day-after–the-speech thoughts…

First, some props for the President.

On the style front, I’ was glad that he was eyes forward last night.  As loyal readers know, for prior talks to we0the-people, I asked Why didn’t he look us in the eyes?  Apparently he reads HomaFiles and changed course.

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But, the speech left me scratching my head ….

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Name game: Is rebranding ObamaCare the administration’s silver bullet?

December 4, 2013

A couple of weeks ago, the Administration decided that ObamaCare need to be rebranded and remarketed since, in the words of CNN: “The name Obamacare – and the much maligned URL HealthCare.gov – have become associated with digital failure and government disorganization.”

Ouch.

In my post Rebranding ObamaCare …  I suggested a new name: ObamACA™  … hoping that the name would catch traction and I could bag some royalties.

No such luck (so far).

Still, as a recovering marketer, I’m interested in the question: Would it help the administration sell the law if they ditched the ObamaCare name.

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Source: Kaiser Health Foundation

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Well, it turns out that Gallup has already polled on the question …

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KFC burying the Colonel’s bones … say, what?

July 19, 2013

“You won’t find the colonel on the marquee or signage,” says KFC President John Cywinski, “but you’ll find more abstract references to our heritage.”

Say, what?

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First KFC ditches the bones.

Now, it buries Colonel Sander’s bones …. and his goateed trademark pic.

Here’s the story.

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Branding: New logos ditch the past.

January 2, 2013

Several companies launched new logos in 2012.

There were a couple of themes to the changes.

Some – like JC Penney — were trying to disconnect from their devolving legacies and present a new “fair & square” image.

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Other brands changed logos for apparently different reasons …

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