Archive for the ‘Brand equity’ Category

Starbucks brand image takes a hit…

February 27, 2017

And, this time it’s not about higher latte prices.

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According to  Yahoo Finance, channeling a recent YouGov survey …

Starbuck’s brand image has gotten slammed.

The coffee giant’s consumer perception levels – measured by the YouGov BrandIndex — have fallen by two-thirds since late January.

 

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The timing of the drop coincides with CEO Howard Schultz’s response to President Trump’s executive order … the one intended to slow the flow refugees entering the US.

Schultz announced — with great fanfare —  that Starbucks would hire 10,000 refugees worldwide in the next five years.

Take that, Donald!

Err …

Also according to YouGov, 2 days before Starbucks’ announcement, 30% of consumers said they’d consider buying from Starbucks the next time they were craving coffee.

Now, the percentage is down to 24%.

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What’s going on?

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What has 8 legs and 6 wings?

June 2, 2015

Answer: Definitely not a Kentucky Fried Chicken.

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When I heard a news blurb talking about KFC genetically raising chickens with 8 legs and 6 wings, I bought in.

I figured: smart move.

Kids devour drumsticks and wings are still one of the hottest bar foods around.

My thought: good operations move … improve the “yield” from each chicken.

Turns out that my read wasn’t the story at all …

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