Since “repeal & replace” is in play, it’s time to update a prior ObamaCare posts …
Everybody knows that Amazon’s free shipping program has been a resounding success.
The free shipping program’s success was highly predictable based an an apparently inadvertent “matched market test” that Amazon did.
Early-on, Amazon launched free shipping on $25 orders in the U.S. and sales skyrocketed.
In the UK, Amazon launched “nominal shipping” (think, 99 cents) for orders totaling the equivalent of $25.
Sales increased … but only by a fraction of the U.S. sales gain.
Proof-positive of the “power of free” … and evidence an equally important dynamic: there’s a big difference between “free” and “almost free” … when you slip a price on something – even a small one, people recoil.
Now, what’s the link to ObamaCare?