In a prior post — In Google we trust? – we recapped some experiments that seemed to suggest that Google was rigging its search engine to favor Hillary Clinton.
Now, there’s more evidence …
Robert Epstein – “a distinguished research psychologist” – and his associates at the American Institute for Behavioral Research and Technology (AIBRT) — a nonprofit, nonpartisan organization based in the San Diego area — have been investigating claims that Google systematically alters search results to favor Hillary Clinton.
Here’s what they did and what they found …
First, what they did:
To test the claim that Google’s search suggestions are biased in Mrs. Clinton’s favor, my associates and I have been looking at the suggestions Google shows us in response to hundreds of different election-related search terms.
To minimize the possibility that those suggestions were customized for us as individuals (based on the massive personal profiles Google has assembled for virtually all Americans), we have conducted our searches through proxy servers — even through the Tor network — thus making it difficult for Google to identify us.
We also cleared the fingerprints Google leaves on computers (cache and cookies) fairly obsessively.
For example, the researchers searched “Hillary Clinton is” using Google, Yahoo and Bing.
Generally speaking, we are finding prior experiments were right:
It is somewhat difficult to get the Google search bar to suggest negative searches related to Mrs. Clinton or to make any Clinton-related suggestions when one types a negative search term.
Bing and Yahoo, on the other hand, often show a number of negative suggestions in response to the same search terms.
Bing and Yahoo seem to be showing us what people are actually searching for; Google is showing us something else — but what, and for what purpose?
it seems reasonable to conjecture that Google employees manually suppress negative search suggestions relating to Clinton in order to reduce the number of searches people conduct that will expose them to anti-Clinton content.
They appear to work a bit less hard to suppress negative search suggestions for Mr. Trump, Senator Sanders, Senator Cruz, and other prominent people.
For the record, here’s what they got when they searched “Donald Trump is”:
The article contains more examples and deeper analysis.
It’s worth reading….