“Don’t eat at Chick-fil-A” … say, what?

Chick-fil-A opened it’s first NYC outlet a couple of weeks ago.

It didn’t take long for uber-liberal Mayor Bill de Blasio to tell residents to boycott the restaurant.

 

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What’s his beef? (<= pun intended)

No, it’s not because of unsavory chicken or excessive customer service or Sunday closures (though the latter hints at the “problem”).

It’s because the company’s deeply religious President is a fan of traditional family values.

How are New Yorkers responding to the Mayor’s urging?

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As Yogi Berra (a New York baseball icon) would say: “Nobody goes there because the lines are too long.”

A picture is worth a thousand words:

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For those who might think the long lines are just a Krispy Kreme-like passing fad, it’s been 2 years since the Chick-fil-A opened close to our home … and the line of cars going through the 2-lane drive-thru still reached the street at all times of the day (except Sunday, of course).

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#HomaFiles

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2 Responses to ““Don’t eat at Chick-fil-A” … say, what?”

  1. neel master Says:

    Prof Homa, you should know better than anyone that there is a much more rigorous way to evaluate the net effect of Chick-Fil-A’s public political stances. (Same holds true for the conservative boycott of Target stores, btw.)

    I wonder if there is a marketing professor that studies boycotts in the context of political polarization. I have a feeling companies see a net-positive business benefit to taking political stands — the brand attraction for those that agree with the stance may outweigh the loss of customers that disagree. There must also be retention and talent attraction benefits to having a clear statement of values.

    • Dan Stanley Says:

      I think what Professor Homa is driving at is that it is a little disconcerting to have a mayor agitate against reputable business entities rather than setting a tone for new business growth. Mayors are to govern the municipality for the good of all not to be ‘crusaders’ against some. That means encouraging an environment where families want to live and business want to grow. To my knowledge there is no elected figure calling for the boycott of Target. If NYC “social justice” groups want to spend their time calling for boycotts there is nothing stopping them.

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