How big of a worry is climate change?
According to Gallup, a slim majority of Americans think that climate change is “not a worry at all” or is “a little bit of a worry”.
The issue ranks #14 on Gallup’s list of top worries … about twice as many people think that the economy and government spending is a big deal.
People are way more concerned about crime & violence, terrorism and the availability & affordability of energy.
And, even more interesting than the polling data is how people are acting in the free market …
Remember in 2009 when Pres. Obama slapped big purchase incentives (i.e. gov’t paid rebates) on the purchase of hybrid and electric cars?
At the time, he vowed to get 1 million of those buggies on the road by 2015.
Well, numerous sources report that he’ll fall about 690,000 vehicles short of that goal.
And the story gets even shakier.
Edmunds – the auto buying authority – reports that the modest levels of “trial” that hybrids and EVs got over the past couple of years haven’t converted to many repurchases.
“Overall, only 45 percent of this year’s hybrid and EV trade-ins have gone toward the purchase of another alternative fuel vehicle.”
Here’s the real kicker:
“About 22 percent of people who have traded in their hybrids and EVs in 2015 bought new gas-guzzling SUVs.
When I teach about the awareness-trial-repurchase cycle, I always remind students that repurchase decisions are usually based on consumers’ actual experience with products in “normal use”.
And, when repurchase rates drop it’s because the product doesn’t meet expectations and isn’t judged to be worth its price.
So, folks sort climate change low on their worry list, and even “good citizens” who literally “buy-in” don’t seem to “buy again”.