Of course, it’s a trick question.
I started thinking about this a couple of weeks ago.
Heard a commercial for ‘3-Day Blinds’.
My thought: not a very compelling selling proposition when you’re up against NextDay Blinds
Then, we had a set of mini-blinds break.
Of course, being instant gratification folks, we called NextDay Blinds.
What an eye-opener …
Step one was calling for a quote.
The store manager was polite and told us the soonest she could come out would be in a week.
Not next day … not in 3 days … next week.
She arrived at the appointed time and sized up the situation.
For a grand-and-a-half, she could slide us into some new premium blinds (with a lifetime warranty).
When my pulse slowed, I asked: “So, can they be installed tomorrow?”
First, we have to have a fee-based measurer come out .
So, can he come tomorrow?
“Probably not, but maybe by the end of the week>”
Then we can have them installed the next day?
Silly boy …
It takes about a week to make them.
So, I ask: “So your company is more like “next week blinds”, right?
An indignant “no”.
“If you do your own measurements … and they’re a standard size that we stock … and you install them yourself … then they’re next day.”
Of course, this isn’t life-shattering … and the lead-times are probably reasonable.
But, wouldn’t they sleep better if they changed their name to Next Week Blinds?
Just asking …