After a couple of years of his saying that he liked the name ObamaCare … since he’s Obama and he cares … the President has indicated that he thinks that ObamaCare –– which is now being lumped with brands like Edsel and New Coke – needs to be rebranded and remarketed.
As a recovering marketer who is always willing to lend a hand, here’s my re-branding nomination:
Pronounced “Obama – ka.”
A clever twist, right?
P.S. Note the trademark TM above my nominated brand name … I’m hereby establishing what the IP attorneys call a “first use” to claim the rights to the name.
Maybe I can make some dough off this mess … to help defray my new, higher health insurance premiums.