Even Jon Stewart was flabbergasted when HHS Sebelius said she didn’t know how many people had enrolled on the ObamaCare exchanges.
Zillions of site hits, but no idea how many orders were placed.
Sounded fishy to just about everybody, right?
Any online marketing program – and, no doubt about it, this is a marketing program — tracks orders by the minute, hour, day, week, month, campaign duration.
Now, CBS reports that HHS has been getting real-time reporting … and a daily dashboard that includes, well, enrollments.
So, why would Sebelius and the CMS head lie about not knowing the numbers?
Answer, according to CBS:
Early enrollment figures are contained in notes from twice-a-day “war room” meetings convened within the Centers for Medicare and Medicaid Services.
The notes – which were turned over in response to a document request from the House Oversight Committee — leave no doubt that some enrollment figures, which the administration has chosen to keep secret, are available.
The website launched on a Tuesday.
Publicly, the government said there were 4.7 million unique visits in the first 24 hours.
But at a meeting Wednesday morning, the war room notes say “six enrollments have occurred so far.”
By the end of Wednesday, the notes reflect “248 enrollments in the first 2 days” nationwide.
The health care exchanges need to average 39,000 enrollees a day to meet the goal of seven million by March 1.
Technical note: the benchmark for direct response marketing programs is 2%.
248 divided by a zillion falls a bit below the benchmark.
Might that be why the numbers “weren’t available”?