Nums: Customers are feeling more satisfied …

It has been a couple of years since I glanced at ASCI Customer Satisfaction numbers.

And, I was a bit surprised by the numbers …

During the 1990s, there was a pronounced drop in customer satisfaction … aggregated across all categories of products.

But since 1997, there has been a steady improvement … reaching new historic highs.




Here are the details by product category …


No big surprises … “products” are at the top of the list … “services” at the bottom.

Minor surprise (to me) is autos near the top of the list.

More on that tomorrow.



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