Cyber Monday sales nearly doubled from last year, with mobile shopping playing a large role in those numbers.
Despite high mobile numbers, social media drove very few sales during Cyber Monday.
* * * * *
Excerpted from Adage.com’s, “Cyber Monday Mobile Purchases Nearly Double From 2011”
Cyber Monday was the biggest online shopping day ever and mobile shopping played a significant role in its growth.
Spending increased 30.3% from the previous year, with mobile devices accounting for accounted for 12.9% of all sales. That’s a 96% increase from 2011.
Mobile sales were lower on Cyber Monday than on Black Friday, however, a change that IBM attributes to more customers returning to work and shopping from their PCs.
Both mobile traffic and mobile sales fell by 20% from Black Friday to Cyber Monday.
Despite the overall spending increases, the average order size dipped 6.6% to $185.12, the report said.
Social sales also decreased, as Facebook, Twitter, LinkedIn and YouTube generated just 0.41% of all online sales, a 26% drop from 2011.
Below is a neat summary infographic
Edit by BJP