Punch line: Billboards are no longer larger than life. Legoland goes against the grain and advertises its ‘Minibreaks’ using the nation’s smallest billboards – incorporating the iconic Lego blocks in its designs.
Excerpted from psfk.com “Tiny Billboards Made Of Blocks Advertise Legoland Vacation”
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Advertising agency DLKW Lowe created this great poster campaign for Legoland Windsor, installing tiny Lego billboards around London and inviting passers-by to tweet #legolandminibreaks with a photo if they spotted one of them.
The agency shared a Google Map of their locations to help people find the miniature advertisements.
The nation’s smallest ever billboards promote different aspects of Legoland Minibreaks, including its resort packages, its new hotel, and the fact that kids go free.
Edit by KJM