Punch line: Democrats and Republicans have wildly different taste when it comes to certain brands. Politicians are starting to see the value in understanding these differences, and the link to voters’ decision making process.
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Excerpted from brandchannel.com’s, “Brand Decision 2012: Dems are from Starbucks, Republicans are from Dunkin’”
America is settling in for a long summer of campaigning between the Democratic candidate President Obama and the Grand Old Party’s Mitt Romney.
News of minor flubs by candidates and those who work for them will come up at bars, barbecues, and ice-cream joints across the land (or be completely avoided, for everyone’s safety).
… Members of the two political parties don’t just disagree on their candidates. They also mostly disagree on the brands they love, though there are three that help bring them together. Next time a president wants to have a bipartisan summit of some sort, he or she might want to involve Coke, Apple, and Visa.
Both candidates and brands have never fought harder for our affection and our votes, … It’s never been more important to understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making.
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