Punch line: Claiming the title of the first user to hit 25 Million followers on twitter, Lady Gaga has an army of fans who rely on social media.
Gaga is now launching her own social media site, LittleMonsters.com.
The site will be similar to Pinterest and Tumblr, and will eventually be monetized.
Advertisers will be able to use LittleMonsters.com to reach Gaga’s 25 Million global followers with products and services specifically targeted at these consumers.
In the never-ending world of social media trends, this innovation opens up new opportunities for marketers around the world.
Excerpted from brandchannel, “Lady Gaga Gets Ready to Unveil Little Monsters Social Network.”
Lady Gaga is launching her social network, LittleMonsters.com this summer, as her fame catapults to 25 million followers on Twitter — the first user to hit that milestone.
Still invite-only platform in beta with fewer than 100,000 users, sneak peeks at the site’s design show a highly visual interface that’s similar to Pinterest, with a collage of tiled photos that when scrolled over, link to each Little Monster’s user profile. Each profile page … includes a Calendar, Monsters (other members in their network), Messages, Events, What’s Hot and New on the site plus Gaga News, other exclusive content, and a link to the Monster Code (of behavior). Members can “like” someone else’s post, share it on other social networks, comment and help each other’s content go viral across the network.
The secret of Little Monsters … is how it’s aggregating a global network of digital identities, platforms and passions into one community, united by their passion for Brand Gaga — it’s as much about them and inspiring and connecting with each other, so not a platform for idolatry.
Naturally, it will also appeal to advertisers, and the community will be monetized. Founders believe there is strong advertising potential by using top influencers, instead of Lady Gaga herself. “The provocative and eccentric pop icon with her 50 million Facebook fans and 25 million Twitter followers, is the ultimate mediator and moderator for a generation that has never known a Web-free world.” After all, they were all born this way — digital natives to the core.
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