TakeAway: Promoting a new product, UK’s McCain Foods is pumping the smell of baked potatoes into local bus stops. That would drive Occupiers crazy in the U.S. … or, maybe, make them smell better.
Hmmm. Worth a try.
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Excerpt from AdAge: “Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters”
McCain Foods is tempting UK consumers with the wafting smell of “3-D baked potatoes” as they wait at city bus shelters.
When people press a button on a poster, a hidden heating element warms the fiberglass 3-D potato and releases the aroma of oven-baked jacket potato throughout the bus shelter.
The shelters will also dispense a discount for the product: baked potatoes that are ready to eat from frozen in five minutes.
Edited by ARK