Yesterday, we posted some recent ASCI Customer Satisfaction survey results.
Headline was that overall customer satisfaction numbers have been steadily increasing.
Minor surprise was that autos sorted relatively high on the list.
But, there’s more to the story.
Disaggregating the overall numbers … U.S. brands rate lower than European and Asian brands … and the spread widened in the past year.
GM has steadily declined since 2009 … though it’s tied with Ford which dropped after a 2012 surge … and, Chrysler continues to fall below both Ford & GM
By brand, only Cadillac and GMC are above the industry average … Chrysler and Chevrolet grabs the bottom slots
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We’re just back from a long car trip down the Atlantic coast …
I remarked along the way how many American brands I was seeing … especially Chevrolets.