It has been a couple of years since I glanced at ASCI Customer Satisfaction numbers.
And, I was a bit surprised by the numbers …
During the 1990s, there was a pronounced drop in customer satisfaction … aggregated across all categories of products.
But since 1997, there has been a steady improvement … reaching new historic highs.
Here are the details by product category …
No big surprises … “products” are at the top of the list … “services” at the bottom.
Minor surprise (to me) is autos near the top of the list.
More on that tomorrow.