Buzz: Which brand generates the most?

According to the YouGov Brand Index annual survey, the winner is …

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YouGov BrandIndex’s Buzz score asks respondents:  “Have you heard anything about the brand in the last two weeks, through advertising, news or word of mouth?”

That’s a pretty wide net – can be positive or negative – but, it is certainly a measure of “buzz”.

Here are the rest of the Top 25 … many surprises …

YouGov BrandIndex’s Buzz Score

US Top 25 Buzz Rankings

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