Branding: New logos ditch the past.

Several companies launched new logos in 2012.

There were a couple of themes to the changes.

Some – like JC Penney — were trying to disconnect from their devolving legacies and present a new “fair & square” image.

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Other brands changed logos for apparently different reasons …


Some– like Wendy’s & Domino’s – were trying to escape narrow, confining images as hamburger joints and pizza deliveries, respectively.

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Some – like Stanford University – cleaned up their logos with more digital-friendly fonts.

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Some – like Twitter – seem to have changed for the sake of changing.

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For more 2012 logo changes, see the Business Insider recap

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