Watch your back Georgetown Cupcakes …
According to Crain’s Business, In NYC, doughnuts are the new cupcakes.
We’re talking gourmet doughnuts.
More sophisticated concoctions than the garden-variety glazed or cruller.
They come in a variety of shapes and exotic flavors, such as pistachio-encrusted with lemon curd or square peanut butter filled with banana cream.
And, oh yeah, they sell for up to $3.25 each.
Donut shops aren’t the only ones taking advantage of the surge in popularity.
As a to-go item, doughnuts are also helpful in generating walk-in breakfast traffic for restaurants.
The cost of making a doughnut is relatively low compared with other sweets — and profits are high.
The core ingredients — mostly flour, water, sugar and salt — are relatively cheap, and production doesn’t require a lot of heavy-duty equipment or skilled labor, leading to profits of 15% to 30% per doughnut.
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Hmmm … 2 gourmet donuts or a dozen from Dunkin’?
A no brainer …
Thanks to MES for feeding the lead