Don’t faint, I wasn’t talking politics.
The topic on Marketplace was JC Penney’s decision to supplement their “fair & square – no sales” strategy with Friday sales.
My predictable reaction:
Kenneth Homa: Well now their basic proposition is they’re not going to have sales, except for when they have sales.
Reporter: Ken Homa teaches marketing at Georgetown’s McDonough School of Business.
Homa: I don’t know how they can possibly communicate that clearly to any consumers