Punchline: “Slacktivism” is a term that caught our eye.
Slacktivism characterizes a trend of consumers’ behavior … supporting an issue or social cause through small – sometimes very small efforts on social media.
Cynics suggest that this is not enough, and that true engagement is needed to make a social impact.
* * * * *
Excerpted from Wikipedia, “Slacktivism”
Slacktivism describes “feel-good” measures, supporting an issue or social cause, that have a limited effect …
Slacktivist activities tend to require minimal effort, but may include:
- signing Internet petitions,
- joining a community organization without contributing to the organization’s efforts,
- copying and pasting of social network statuses or messages, or
- altering one’s personal data or avatar on social network services.
While there is limited behavioral research behind this activity, the general perception is that consumers engage in this behavior 1) to feel satisfaction about helping a cause, or 2) to present themselves as socially benefiting people to other social networkers …
The Joint United Nations Programme on HIV/AIDS describes the term “slacktivist”, saying it “posits that people who support a cause by performing simple measures are not truly engaged or devoted to making a change“.
Edit by KJM