Botton line: Interesting analysis of the first week economics of Going Rogue — both to Palin and to others in the media.
Obvious answer to the headline question: one.
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Excerpted from The Daily Beast: Palin’s Gold Mine, Nov. 22, 2009
Did you hear that Sarah Palin has a book out?
Sarah Palin sold 300,000 copies of Going Rogue on its first day of sale.
The book is No. 1 on Amazon, ahead of both Stephen King’s new novel, Under the Dome, and Dan Brown’s The Lost Symbol. Any way you carve it, Going Rogue looks to be a $12 million goldmine.
Going Rogue is going gangbusters, and it looks like both Palin and her publisher, HarperCollins, are going to make some serious money off of it.
According to industry insiders, Palin got a $7 million advance for her book. She’s earning a royalty rate of 15 percent, which means she makes $4.35 per book sold, and therefore needs to sell all 1.6 million books that have printed to earn out her advance.
As a frame of reference, Nielsen BookScan reports that in 2008, the four books published by Barack Obama between 2004 and fall 2008 sold a combined 912,000 copies.
On the media front, Palin was of particular value to Oprah Winfrey this week. Oprah averages 6.8 million viewers. According to The New York Times, Palin’s appearance was Oprah’s best in two years, reeling in 8.7 million viewers.
There’s no way to argue with it: This was a triumphant week for the brand called Sarah Palin.
Given that people either think she’s a Godsend or a national joke—there’s really no in-between—it’s difficult to think that her popularity could be rising. But it certainly isn’t falling.
Whatever she’s selling, there are millions of people who are going to be buying.